Most people think of blogging as a dying industry.
In a digital landscape dominated by social media platforms, many are abandoning their efforts to monetize blogs.
However, blogging is neither dead nor dying. On the contrary, the industry is thriving, and there are more ways than ever to turn your blogging hobby into a lucrative business.
Jon Dykstra, a famous blogger and influencer, is a prime example of how blogging can generate significant income.
Use this guide to learn about Dykstra and the monetization strategies that earn him over $100k in monthly income—and how you can replicate them.
Who Is Jon Dykstra? A Brief Overview
Jon Dykstra is a blogger and niche content publisher who has successfully launched and operated over 20 popular niche websites since 2009.
His content is typically informational and entertaining, and he uses time-tested monetization strategies to ensure scalable revenue and web visibility.
Rather than attempting to earn the bulk of its income and reputation from one website, he emphasizes diversifying revenue sources.
Today, Dykstra teaches others to replicate his strategies, offering several online courses, articles, and guides.
Jon Dykstra’s Income in 2022
According to Jon Dykstra’s public income reports, this blogger earns between $80,000 to $115,000 monthly from his niche blogs and assorted “side hustles.”
His October Income Report reveals one of his many secrets: his income far exceeds his business expenditures.
He rarely spends more than $10,000 monthly to maintain and scale his business.
This allows him to keep the lion’s share of revenue as profit and reinvest in his digital ventures.
According to his income reports, he earns over $1 million a year from blogs alone—and very little of his income comes from traditional sources.
A Brief Biography of Jon Dykstra
Jon Dykstra is the creator of over 20 niche blogs.
Born and raised in Canada, he continues to live and work in British Columbia.
He obtained his undergraduate degree in philosophy and studied business and law at the graduate level.
He was a practicing lawyer for six years and started a blog for his litigation firm.
This was the beginning of his passion for blogging.
He subsequently quit his job and launched a blog of his own. From there, he simply kept going, adding one blog after the next to his long and impressive portfolio.
Dykstra has monetized each of his blogs, demonstrating that it can be done for anyone, anywhere!
How Jon Dykstra Makes $100k+ Per Month from Running 20 Niche Blogs
You may want to know how Dykstra earns over $1 million yearly from running small, niche blogs.
He’s a staunch advocate of the diversification model, which consists of drawing revenue from different sources across different platforms.
To that end, he recommends adopting different monetization models depending on what kind of blog you operate and who comprises your primary audience.
Dykstra’s revenue generally comes from one of the following sources:
1. AdSense (Display Ads)
In one of his blog posts, Dykstra discusses his two primary sources of income: display ads and affiliate marketing.
These are just two of many revenue sources that Dykstra leverages in his blogging work, but they comprise the central portion of his monthly income.
Google AdSense is a Google-powered service that pairs content creators with businesses or product marketers.
Dykstra is a proponent of AdSense because it is easy to use, allows for more content flexibility, and doesn’t require planning for sales conversions.
So, if you’re interested in earning additional income from a blog or content publishing site, consider using AdSense like Jon Dykstra.
2. Affiliate Marketing
Affiliate marketing is an advertising model wherein independent content creators and freelancers earn commissions for organically advertising third-party products.
In Dykstra’s case, affiliate marketing involves partnerships with businesses and suppliers whose products are often linked in Dykstra’s articles.
Although Jon Dykstra works with many affiliate networks, he warns against the potential challenges of affiliate marketing.
The challenges include more rigidity, fewer commissions, and difficulty attracting links.
However, affiliate marketing can be an excellent additional source of income for those seeking to diversify their monetization strategies.
Ultimately, Dykstra recommends a combination of both display advertising and affiliate marketing.
3. Coaching
Jon Dykstra occasionally coaches bloggers and digital freelancers, helping them to follow in his footsteps.
However, Dykstra mentions that, though he loves coaching, he rarely has time to invest in his coaching practice and consistently build a client base.
4. Digital Courses and Online Education
Jon Dykstra earns a fair share of income from his online courses, though he prioritizes accessibility over pay and makes a great deal from other sources.
He offers courses individually or as a bundle, and his lessons cover everything from identifying uncommon, low-competition keywords to freelance writing for bloggers.
The courses are relatively affordable, but he can earn more because they cater to a large audience.You can find a comprehensive list of Dykstra’s courses on his website.
How to Monetize Your Niche Blog Like Jon Dykstra (and Earn $100k+ Per Month)
Although Jon Dykstra offers over 48 ways to monetize a website—and teaches courses on such diverse topics as automation and Pinterest fame—he offers several overarching principles to live by.
The following includes some of his most valuable tips and hacks for monetizing a blog.
1. Start With a Specific Niche and a Great Idea
Jon Dykstra is a proponent of the niche model, wherein the more specific a site (and the narrower its audience base), the better.
Dykstra operates over 20 niche blogs that cater to wildly different audiences and focuses primarily on his niche interests.
Because of his approach, Dykstra capitalizes on his interests and monetizes them by engaging in relatively low-competition markets.
Dykstra also recommends focusing content on low-competition keywords, which he teaches you how to do in his course Long Tail Deep Dive.
2. Diversify Your Income Sources—and Use Display Ads
Jon Dykstra’s top recommendation for monetizing your blog is to diversify your sources of income.
There are hundreds of ways to earn money from blogging or operating a website, and the best business model harnesses several of these diverse income sources.
However, Dykstra also recommends leveraging the power of display ads. Dykstra earns most of his income through them and suggests they offer the highest value at a low cost.
Part of the reason Dykstra earns so much per month is that he doesn’t have to invest in advertising strategies up-front.
He credits display advertising for the lion’s share of his income and recommends this method to most of his readers.
3. Automate and Outsource
Dykstra frequently recommends automating your operations as much as possible.
Like other entrepreneurs, he suggests spending the most time on the things you care about, such as content and engaging with your audience.
Additionally, Dykstra recommends outsourcing menial tasks as much as possible—even writing!
He works with many freelance writers to create his content and offers tips on hiring writers on his website.
He also instructs others on how to become freelance writers in his course, Freelance Writing Deep Dive.
4. Leverage Your Unique Qualities and Interests
Jon Dykstra is a proponent of writing with a unique voice.
Dykstra’s writing is quintessentially his—you can almost hear him speaking from one paragraph to the next.
He frequently reiterates the importance of writing about topics you care about and from a real and honest perspective.
Blogging isn’t worth it if you aren’t blogging about things that genuinely excite and motivate you.
So, don’t choose a niche that doesn’t align with your unique passions and areas of expertise.
How to Learn from Jon Dykstra
If you are interested in learning more about Jon Dykstra and his blog monetization strategies, consider checking out his website at FatStacksBlog.com.
Alternatively, you can reach out to Jon directly for one-on-one coaching or check out the FAQ page on his website for more specific questions.
Jon also offers ten courses and bundles on his website.
His course offerings include:
- The Fat Stacks Bundle: This offering consists of every course Dykstra offers in one affordable package.
- Pinterest Magnate: In this course, you can learn how to monetize a niche Pinterest account.
- Long Tail Deep Dive: This course teaches students to leverage low-competition keywords in their blogs.
- Content Site Autopilot: In this course, you will learn to produce (and outsource) high-quality content.
- Natural Link Building Formula: This course teaches you to attract and integrate reliable links and backlinks.
- Display Ads Deep Dive: Display ads are the core of Dykstra’s monetization strategy. Consider taking this course to learn more.
- On-Site SEO Deep Dive: This course teaches you to leverage the power of SEO and drive traffic to your site.
- Niche Exponential: This course offers secrets to identifying and leveraging your niche.
- Freelance Writing Deep Dive: As mentioned, this course instructs prospective freelance writers on how to make a sustainable living in the industry.
Final Thoughts About Jon Dykstra
Jon Dykstra remains one of the most impressive success stories in the blogging and digital marketing industry.
If you want to earn income from a blog or website, Dykstra is the man to watch and learn from.
Consider taking one of his courses, booking a consultation, or reading more on his blog.
Ultimately, the best way to emulate Dykstra is to choose your niche and start quickly.
As Dykstra often claims, the best way to learn is through trial and error.
You will surely find your place in the lucrative niche blogging industry with practice.